September 3, 2026
There’s a particular kind of person who just makes things better. Not in a grand, sweeping way, but in the quiet, steady kind of way that you don’t fully appreciate until it’s gone. The friend who shows up with a homemade pie when you’re having a rough week. The neighbor who notices your porch light is out and replaces it before you even ask. The person who somehow always knows exactly what you need before you do.
Anna Martin has been that person her entire life. And now, through her business Call Mama, she’s turning that natural instinct to care for people into something the Charleston community didn’t know it was missing.
Call Mama is a nurturing household services company built around a simple idea: everyone deserves someone they can count on. Whether it’s a deep clean, companionship for a loved one, help around the house, or just a dependable presence that keeps life running smoothly, Anna brings a personal touch to everything she does. It’s household care the way it used to be, when people actually knew and trusted the person walking through their door.
Anna grew up in Warner Robins, Georgia, a tight-knit community in the center of the state where people looked after each other without being asked. That culture of service shaped everything about who she became and taught her early on that helping others isn’t a transaction. It’s just what you do.
What most people don’t know is that before Anna was full-time in household services, she was behind a microphone. In her younger days, Anna was a radio DJ with her own morning show, and she’ll tell you it was one of the best experiences of her life. That background says a lot about who she is: the warmth, the energy, the way she can walk into any room and make people feel like they’ve known her for years. Those aren’t skills you learn from a textbook. They come from spending your mornings connecting with thousands of people through nothing but your voice and your personality.
That same ability to connect with people and make the everyday feel a little more special eventually led Anna into the household services industry, where she spent more than 30 years building her expertise. She knows the work inside and out, from the logistics of managing a home to the personal side of understanding what families actually need when life gets busy and things start falling through the cracks.
Almost two years ago, Anna made the move to Charleston and decided it was finally time to take everything she’d learned and build something that was hers. Call Mama was born out of that decision, and while the business is less than a year old, the heart and experience behind it have been decades in the making.
The name Call Mama isn’t just a clever business name. It’s a tribute to the woman who taught Anna everything she knows about showing up for people.
“My Mama has been one of my biggest influences. She is very hard working and never stops planning, working on projects, and getting things done. She has always encouraged me and pushed me to be more and believe in myself.”
When you hear Anna describe her mother, it’s impossible not to see the direct line between the woman who raised her and the business she built. That same relentless energy, that same refusal to stop until the job is done, that same belief that the people around you deserve your best effort. It all started at home.
Her daughters are her passion and the driving force behind her success. Anna says they encourage her to keep dreaming and are her biggest supporters in every new endeavor, always keeping her young and pushing her to be the best version of herself.
And her daddy taught her something that has become a guiding principle in everything she does: put others before yourself and always have a good time no matter what. He showed her that a smile can change the way you feel and how others feel by seeing it, and that real relationships with the people you care about will always matter more than anything you could ever own.
All of them, Anna says, shaped her into the person she is today.
Outside of Call Mama, Anna is exactly the kind of person you’d expect her to be: always moving, always creating, and always finding ways to pour into the people around her. You’ll find her out on the water kayaking, casting a line somewhere along the Lowcountry coast, or at a music festival soaking up live music and good energy. She’s a gifted baker whose homemade pies are the real deal, she loves cooking big meals for the people she cares about, and she’s constantly looking for community service projects to get involved in. If there’s a way to take care of someone, Anna is probably already doing it.
One of the things Anna wishes more people understood about Call Mama is just how broad her scope of work really is. This isn’t one-size-fits-all service with a generic checklist. It’s personalized household care that meets people exactly where they are.
That might mean a one-time deep clean before the holidays, or weekly visits to keep a household running smoothly so a busy family can actually enjoy their time together. It could be putting together beautiful gift baskets for a special occasion, cooking a home-cooked meal for someone who doesn’t have the time, or simply being the extra set of hands that helps everything run a little smoother during a hectic season of life.
The range is what makes Call Mama different, and Anna genuinely loves the variety because every home and every person brings something new. Whether she’s helping a senior stay comfortable and independent, keeping a young family’s week on track, or tackling a project someone has been putting off for months, she shows up the same way every time: with care, with intention, and with the kind of personal attention that makes people feel like they matter.
When you ask Anna how faith influences her approach to business and life, she doesn’t hesitate.
“In every way. God first. Being a Christian makes me think about my choices and how they affect others. It guides my personal and professional life. Serving others is my gift and the mission behind my business.”
For Anna, that’s not a talking point. It’s the actual foundation of how she operates. Every interaction, every home she walks into, every relationship she builds is rooted in the belief that serving others is both a privilege and a calling. It’s what gets her up in the morning and what keeps her going when building a new business from the ground up gets hard.
Anna didn’t join Charleston Business Exchange to collect business cards or check a networking box. She joined because of the people and the purpose behind it.
“To be part of a professional group of dynamic people that are honest and genuine means so much. We are building something that goes beyond business, and I believe it will have a lasting impact on Charleston and our surrounding communities. A legacy of giving that is just beginning.”
Her favorite part of CBX so far has been the learning that happens in every single meeting, from educational lessons and marketing tips to spiritual moments that stay with her well beyond Tuesday afternoons. She’s already picked up tools and skills that she uses in her everyday marketing, and she says the experience has genuinely improved the way she invests in others.
Anna lights up when she talks about the leadership team. She considers Karl, Ashley, and Catherine a force, and says the time and care they’ve invested in her and her business has been priceless. In her own words, she would not be where she is professionally without their support.
For Anna, community means the people she serves, trusts, and wants to know better and learn from. That’s exactly what she’s found at CBX, and it’s exactly what she brings to every home that calls on her for help.
Whether you need help keeping your home running smoothly, tackling a project you’ve been putting off, or just want someone dependable and caring in your corner, Anna and Call Mama are here for you. From one-time projects to regular weekly visits, no job is too big or too small when it comes with a personal touch.
Reach out to Anna directly at annamartin.1975@yahoo.com to schedule your first visit.
